Domestina

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Vladislav Simov, one of the founders of Domestina, is one of the most inspiring businessmen I’ve ever met. No wonder he’s gotten over a million dollars in investment in his business.

When we met, he told me “You know what, I want you to write what you want to write. I always get the best of people when I let them do their thing.”

Copywriting is not about creative freedom. But this wasn’t copywriting. Domestina wanted to build a brand, to tell people who they are, both for selling and for recruiting purposes.

The video made a splash in Bulgaria, getting over 20 000 YouTube views and becoming the go-to presentation for the brand.

5/5
5/5

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5/5
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